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Mobile web surfing outpaces PC surfing in many areas of the world and is quickly becoming the dominant platform in many markets. The United States, it is estimated, is between 1 1/2 to 2 years behind Japan, where 40% of the adult population surf the mobile internet. Many studies have shown that Americans are more than ready for the mobile internet, but the experience is too difficult for the average user, websites are poorly designed for interaction and there are security concerns for commercial transactions.

The  Mobile Web Americas conference and expo will bring together industry professionals from around the world to discuss how to improve and capitalize on the mobile web. Tackling issues like one web vs. .mobi, age verification/child protection, web design, maximizing mobile retail and commercial opportunities, overcoming security issues, monetizing infotainment services, billing for services, carrier content guidelines, handset technologies and much, much more.

 
 

Agenda Overview

Day 1: Tuesday October 2nd
Pre Conference Workshop:
Enhancing The User Experience


  Day 2: Wednesday October 3rd
Track 1: Technical Requirements
Effective design and development

Track 2: Retail and Commerce:
Making the mobile web work

  Day 3: Thursday October 4th
Track 1: Technical Requirements
Effective design and development

Track 3: Information and Entertainment
The market for premium information and entertainment services

 

Media Partners


Research & Association Partners